Senior Vice President, TV and Programmatic Solutions

Tom Eaton is Senior Vice President, TV and Programmatic Solutions, at NCSolutions (NCS), a leading advertising effectiveness company for CPG brands. With deep expertise in media and technology, Tom works with partners to develop more effective advertising solutions for their clients. His innovative approach helps brands target, optimize and measure their advertising efforts throughout the television media ecosystem. 

His knowledge, combined with the latest in high-quality data, advertising technology and proven techniques, means Tom is uniquely suited to help solve the problems of advertisers and their teams. He has extensive experience leading teams known for developing television and programmatic campaigns that meet each client’s unique needs. As a result, Tom and his team consistently drive advertising outcomes across screens, devices and touchpoints for NCS clients. 

Before joining NCS, Tom held various senior-level positions at Nielsen, including as Senior Vice president of Programmatic Platforms; Vice President of Digital Platforms, and Director of Client Services. 

Previously, Tom applied his media expertise as President of KGH partners, and before that, he held leadership roles in strategy and business development at a number of companies including Shadow TV, Quinn Fable Advertising, Thoroughbred Partners, Eureka Broadband, and 24/7 Media. 

Tom holds a Bachelor’s Degree in Business and Managerial Economics from the University of Vermont.

He lives in Westchester, New York, with his wife. They’re adjusting to their recent status as “empty nesters” as both of their kids recently left for college. Tom is an outdoor activity enthusiast who finds it hard to sit still.