CHIEF EXECUTIVE OFFICER

Matthew (Matt) O’Grady is Chief Executive Officer of Nielsen Catalina Solutions, responsible for driving performance and innovation for NCS and its clients. Matt’s vision is helping to transform the advertising industry and its measurement by applying purchase-based analytics to improve advertising effectiveness, targeting and provide revenue growth and sales accountability for all media platforms.

He brings over 10 years of experience with Nielsen, including as the Executive Vice President and Managing Director for the local media business where he led strategy, development and enhancements for all local television and audio clients.  Mr. O’Grady was also the Global Leader of Nielsen’s first cross-platform product and strategy team where he was responsible for all cross-platform audience measurement solutions including television, mobile and internet.

He has worked closely with industry associations including the Media Ratings Council, IAB, Direct Marketing Association, Media Behavioral Institute, TVB, Radio Advertising Bureau, National Association of Broadcasters, COLTAM and COLRAM.

Prior to joining Nielsen, he was President of Claritas, and held management positions with Equifax, AT&T and the Daniel Yankelovich Group.

Matt holds a Bachelor of Science degree from the University of California at Santa Barbara.