Chief Product Enrichment Officer
Jeff Doherty is Chief Product Enrichment Officer at NCSolutions, a joint venture between Nielsen and Catalina, where he is responsible for Product Strategy, Data Management, Technical Infrastructure, Operations and Thought Leadership.
Recognizing the value of purchase-based advertising strategies, Jeff played an early and instrumental role in the founding of NCS, now the market leader for improving advertising effectiveness for the entire CPG (consumer packaged goods) ecosystem.. For 10+ years, the company has been working to advance the advertising industry towards greater effectiveness and outcome-based advertising.
As a founder of NCS, Jeff laid the structural groundwork for the joint venture. After being appointed Chief Financial Officer, he spearheaded an initiative to automate business functions and improve operational effectiveness. Jeff also established key partnerships revenue-generating initiatives that have contributed to the company’s growth and continued operational efficiency.
Prior to joining NCS, Jeff was Global Finance Director at Nielsen, where he oversaw financial planning and accounting for operations in 26 countries. He also successfully rolled out a global expansion initiative for the company’s BASES business, creating four times revenue growth over a five-year period. Jeff’s extensitive 25+ years in retail and marketing started with Federated Department Stores, including Macy’s and Bloomingdales.
He lives in Cincinnati, Ohio, where he savors time with his family. Outside of work hours, Jeff prefers to be out-of-doors, hiking or camping.