Reach Plus Frequency Equals Nirvana

MIAMI—November 28, 2017—The traditional television ecosystem—buying on age and sex demographics—is “pretty well oiled.” So when some advertisers consider advanced audience targeting, there’s a certain amount of inertia, along with…

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Snapchat Integrates Nielsen Premium Audience Segments

Solution Provides Marketers with Customized Audience Segments to Maximize ROI New York, NY—July 18, 2018—Nielsen today announced that its premium audience segments will be available on Snapchat’s ad buying platform….

Why We Love Data-Driven Radio

Radio is stepping up its game by investing in innovations and research to help prove its value and get the respect it deserves. Erica Farber, President and CEO of the…