Reach Plus Frequency Equals Nirvana

MIAMI—November 28, 2017—The traditional television ecosystem—buying on age and sex demographics—is “pretty well oiled.” So when some advertisers consider advanced audience targeting, there’s a certain amount of inertia, along with…

Interactive Timeline

Celebrating 10 years of innovations and imagining new possibilities. FEBRUARY 2017 YouTube TV launches JULY 2011 Snapchat is released MAY 2018 General Data Protection Regulation implemented SEPTEMBER 2017 TikTok goes…

All In a Decade of Work

CEO of NCSolutions, Linda Dupree, Talks 10 Years of Advertising Effectiveness, and What It Means for the Industry 2020 marks a milestone anniversary of ten years of advancing advertising effectiveness…

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