Nielsen Catalina Solutions | About Us

Microsoft’s Xbox proves to be an effective advertising medium, bringing in $53.09 for every 1000 impressions served.

The advertiser’s primary goal in this campaign was to compare how Xbox inventory performed while targeting current purchasers.

  • Xbox: 5.0MM impressions delivered, 1.0MM households reached
  • Audience A: 19.8MM impressions delivered, .8MM households reached
  • Audience B: 20.2MM impressions delivered, 2.1MM households reached
  • Audience C: 20.0MM impressions delivered, .9MM households reached

Download the full case study here.