Nielsen Catalina Solutions

500 Fifth Ave, 56th Floor
New York, NY 10110

Target

Leverage the CPG industry's largest buyergraphic dataset to plan and target against actual purchase behavior, aligning your media's campaign goals to broader business goals.

Optimize

Improve your digital or mobile ad campaign in real-time based on which creative, audience, media, placement, or publisher is driving better results at the cash register.

Measure

Quantify your advertising with in-store sales, and tie campaign performance to top line revenue and broader business goals across digital, mobile, tv, print, radio, and cross-media.

Audience segments built from 90MM households of deterministic purchase behavior. Available as managed services, in programmatic platforms, and inside the Nielsen Marketing Cloud.

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Our long-standing software for TV media planners, tying Nielsen’s GRP currency to the shows that perform best for a campaign’s target audience.

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The insights of AdVantics On Demand™ delivered for Pharma brands, through our alliance with Crossix, the leading healthcare analytics firm.

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CPG’s most powerful real-time ad optimizer, analyzing the elements of your campaign to shift impressions towards tactics that generate sales.

Learn More

Our flagship measurement product, delivering a campaign’s ROAS, incremental sales, and performance by tactic and audience across any media type to inform your next buy.

Learn More

An extension of Sales Effect or a stand-alone product, illuminating the extended sales impact of a campaign over the year following its flight.

Learn More

Target

Leverage the CPG industry's largest buyergraphic dataset to plan and target against actual purchase behavior, aligning your media's campaign goals to broader business goals.

Buyergraphic Audiences

Audience segments built from 90MM households of deterministic purchase behavior. Available as managed services, in programmatic platforms, and inside the Nielsen Marketing Cloud.

Learn More

ADVANTICS ON DEMAND™

Our long-standing software for TV media planners, tying Nielsen’s GRP currency to the shows that perform best for a campaign’s target audience.

Learn More

Advantics RX

The insights of AdVantics On Demand™ delivered for Pharma brands, through our alliance with Crossix, the leading healthcare analytics firm.

Learn More

Optimize

Improve your digital or mobile ad campaign in real-time based on which creative, audience, media, placement, or publisher is driving better results at the cash register.

In-Flight

CPG’s most powerful real-time ad optimizer, analyzing the elements of your campaign to shift impressions towards tactics that generate sales.

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Measure

Quantify your advertising with in-store sales, and tie campaign performance to top line revenue and broader business goals across digital, mobile, tv, print, radio, and cross-media.

Sales Effect

Our flagship measurement product, delivering a campaign’s ROAS, incremental sales, and performance by tactic and audience across any media type to inform your next buy.

Learn More

Long Term Effect

An extension of Sales Effect or a stand-alone product, illuminating the extended sales impact of a campaign over the year following its flight.

Learn More