Snacks

Nielsen Catalina Solutions | About Us

Leading snack advertiser evaluates efficiencies across publishers leveraging incremental retail sales driven by a digital display campaign.

Campaign Details

NCS and Snacks Advertiser collaborated to design a Digital Sales Effect Study to measure the incremental retail sales and return on ad spend each publisher drove as a result of the campaign.

  • Delivery: 210MM Campaign Impressions across 5 publishers
  • Reach: 15MM Households

Download full case study here.