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A 45-market radio campaign delivers a 57% increase in share.

Campaign Detail

The CPG brand invested 2.2 million dollars with a major media entity
for its campaign. Nielsen Catalina measured components of the
multimedia campaign.

The brand’s campaign was inclusive of the following marketing pieces:

  • 16 weeks of the summer from May to September
  • Measured 45 radio markets
  • Digital Advertising and Contesting Focus on Brand Priority 19 markets
  • National Digital Music Provider Custom Station and Digital Platform
  • On-air, Online, Social, PR, Streaming, Event, Experiential
  • Press Announcements from Major Music Events
  • Event Production
  • Key Region Localization & Toolkits

Download the full case study here.