In CPG media, nothing predicts consumer behavior better than purchase history. Activate buyergraphic audience segments built from NCS’ industry-leading dataset, and deliver brand impact at the register.

Below, you’ll find our standard buyergraphic segments and the programmatic platforms they live on. Looking for custom audiences? Have questions about purchase-based targeting? Need NCS segments on another platform? Get in touch: hello@ncsolutions.com.


BUYERGRAPHIC CPG SEGMENTS:

Our segments include heavy buyers of major brands in any of the following categories. For a custom audience at the purchase level, reach out to us at hello@ncsolutions.com.

BABY & TODDLER

  • Baby Food
  • Baby Formula And Child Nutritional Drinks
  • Baby HBC
  • Disposable Diaper And Training Pants

FOOD & BEVERAGE

  • Baked Bread
  • Baking Mixes
  • Baking Supplies
  • Beer And Malt-Based Beverages
  • Boxed Prepared Dinners
  • Breading And Stuffing
  • Breakfast Meat
  • Butter
  • Catsup
  • Cheese
  • Coffee
  • Cookies
  • Crackers
  • Cream
  • Cream Cheese
  • Desserts
  • Dip Dairy
  • Dip Deli
  • Dried Fruit
  • Dry Pasta
  • Eggs
  • Extracts
  • Flour And Meal
  • Fresh Desserts
  • Frozen Appetizers
  • Frozen Baked Goods
  • Frozen Breaded Chicken
  • Frozen Breakfast Sandwiches
  • Frozen Entrees
  • Frozen Pizza
  • Frozen Potatoes And Onion Rings
  • Frozen Sandwiches
  • Frozen Sausage
  • Frozen Seafood
  • Frozen Sweet Goods
  • Frozen Toaster Pastries
  • Frozen Vegetables
  • Frozen Waffles, Pancakes And French Toast
  • Frozen Whipped Topping
  • Fruit
  • Grain Cakes
  • Gum
  • Herb And Spice Seasoning
  • Hot Cereal
  • Hot Dogs
  • Ice Cream
  • Isotonic Beverages
  • Jam, Jelly And Preserves
  • Liquid Coffee
  • Lunch Combination
  • Lunchmeat
  • Margarine And Spread
  • Mayonnaise
  • Meat And Fish Sauce
  • Meat Frozen
  • Mexican Food
  • Mexican Sauce
  • Milk
  • Milk Modifiers
  • Mustard
  • New Age Beverage
  • Novelties
  • Nutritional
  • Nuts
  • Oriental Sauce
  • Pancake Syrup
  • Pasta Sauce
  • Peanut Butter
  • Pickle And Relish
  • Pierogie Frozen
  • Poultry Fresh
  • Powdered Instant Drinks
  • Prepared Beans
  • Prepared Foods
  • Produce Dip
  • Ramen Noodles
  • Ready To Eat Desserts
  • Refrigerated Salad Dressing
  • Refrigerated Baked Goods
  • Refrigerated Juice Drinks
  • Refrigerated Liquid Tea
  • Refrigerated Meals
  • Refrigerated Pasta And Sauce
  • Refrigerated Side Dishes
  • Rice
  • Rte Cereal
  • Salad Dressing
  • Salad Topping
  • Salty Snacks
  • Salty Snacks Dip
  • Sauce Mix, Gravy Mix And Seasoning Mix
  • Sausage Fresh
  • Shelf Stable And Dry Potato Mix
  • Shelf Stable Dry Soup And Chili
  • Shelf Stable Fish
  • Shelf Stable Fruit
  • Shelf Stable Gravy
  • Shelf Stable Juices And Drinks
  • Shelf Stable Liquid Soup
  • Shelf Stable Meat
  • Shelf Stable Milk
  • Shelf Stable Vegetables
  • Shortening And Oils
  • Snack Cakes
  • Soft Drinks
  • Sour Cream
  • Sugar
  • Tea Packaged And Bags
  • Toaster Pastry
  • Tomato Paste And Sauce
  • Vegetables And Herbs
  • Water
  • Whipped Toppings
  • Wholesome Snacks
  • Wine
  • Yogurt

HEALTH & BEAUTY

  • Adult Incontinence
  • Cosmetics
  • Deodorizer, Freshener And Scent
  • Eye Care
  • Facial Cleanser And Moisturizer
  • Facial Tissues
  • Feminine Hygiene
  • Hair Care Accessories
  • Hair Coloring
  • Hair Spray And Hair Styling
  • Hand And Body Lotion
  • Oral Hygiene
  • Pain Relief
  • Shampoo And Conditioner
  • Shaving Needs
  • Stomach Upper G.I.
  • Suntan Products
  • Underarm Deodorant
  • Upper Respiratory Medicine
  • Vitamins And Supplements

HOUSEHOLD SUPPLIES

  • Bar And Liquid Soap
  • Bath Tissue
  • Bleach
  • Charcoal Logs
  • Cleaning Implements And Supplies
  • Cleaning Pads, Sponges And Cloths
  • Coffee Filters
  • Dish Detergent
  • Disposable Bags
  • Disposable Dishes
  • Fabric Softener
  • Fabric Treatments
  • First Aid
  • Food Storage And Lunch Bags
  • Food Storage And Wraps
  • Household Cleaning
  • Household Plastics
  • Kitchen Accessories
  • Laundry Detergent
  • Paper Napkins
  • Paper Towels

PET CARE

  • Cat Food
  • Cat Litter
  • Dog Food