Viewability Matters, But Attention Matters More in Online Video

– Ad Age, March 2017


NCS And Facebook Are Out To Prove Digital And TV Work Better Together

– AdExchanger, March 2017


New Study Says Sitcoms Give TV Advertisers the Best Return on Their Investment

– Adweek, March 2017


Plugging Digital Targeting Gaps With Smart Measurement: Beet.tv Interviews Andrew Feigenson

– Beet.tv, March 2017


Andrew Feigenson Named Chief Revenue Officer Of Nielsen Catalina Solutions

– Business Wire, January 2017


Campbell Soup Company Boosts Seasonal Sales With Yahoo’s Native Ads

– Yahoo, January 2017


PlaceIQ Teams With Nielsen Catalina Solutions On Detailing The CPG Purchase Path

– GeoMarketing, November 2016


Facebook And NCS To Deliver In-Store Sales Impact Measurement For Facebook CPG Ads

– Adweek, September 2016


Four Reasons Why Brands Should Have A Music Streaming Strategy

– The Drum, August 2016


General Mills Goes All-In On Digital For Tiny Toast Cereal Launch

– AdExchanger, August 2016


How Retailers and CPG Brands Can Maximize Value

– eMarketer, July 2016


Grocery Brands Flock to Ads Informed by Your Real-World Shopping

– Ad Age, July 2016


Nielsen Catalina Study Shows the ‘Right’ Buyer May Be Fickle

– Ad Age, June 2016


Shopper Marketing in the Era of the Connected Consumer

– Adweek, June 2016


How Chobani Turns Yogurt Searches Into Sales Effectiveness

– AdExchanger, April 2016


Top Ten Mobile Marketing Campaigns Of Q1

– Mobile Marketer, April 2016


Study: Influencer Marketing Is 11 Times More Effective Than Banner Ads

– Adweek, March 2016


Nielsen Catalina Solutions Enhances Buyergraphic Dataset with Deeper Retailer Pool

– BusinessWire, October 2015


The Most Likely Candidate: Turning Non-Buyers Into Buyers

РNielsen, July 2015


Eyeview and Nielsen Catalina Solutions Customize Video Ads to Connect with Shoppers in Real-Time Across Screens

РEyeview Digital, June 2015


Nielsen Catalina Solutions Finds Mobile Drives Incremental Sales for Kellogg’s Pop-Tarts With Pandora Campaign

– BusinessWire, May 2015


10 Questions Every Marketer Should Ask Before Buying Audience Data

– MarketingProfs, April 2015


Nielsen Catalina Solutions and Crossix Deliver Breakthrough Television Solution for Pharma

– BusinessWire, October 2014


Data Actually Becomes a Form of Currency in the TV Upfronts

– Ad Age, October 2014



Starcom MediaVest Group and Nielsen Catalina Solutions Enter Multi-year Agreement to Integrate Purchase Behavior Data Into SMG’s Media Platforms

– BusinessWire, September 2014


NCS Agreement with FourthWall Media Helps Create the Largest TV “Watch & Buy” Single Source Panel for Consumer Packaged Goods Marketers

– PR Newswire, August 2014


How Michelle Obama’s “Drink Up” Campaign Made A Measurable Difference

– Nielsen, July 2014


YuMe Selects Nielsen Catalina Solutions to Marry Consumer Packaged Goods Purchase Data with 100% In-Stream, Multi-Screen Video Platform

– BusinessWire, July 2014


Study: Long-Term Sales Lift From Advertising Stronger Than Ever

– Ad Age, June 2014


Rocket Fuel Becomes First to Tap Nielsen Catalina Solutions’ In-flight Optimizer

– Market Wired, June 2014


For Advertisers, Radio Is Worth Listening To

– Nielsen, April 2014