NCS proves the effectiveness of a buyer-targeted TV campaign by demonstrating a 38% increase in incremental sales lift among households exposed to the advertising campaign.

Client and NCS collaborated to measure the incremental sales results of a buyer-targeted campaign. A decomposition of the targets was included to understand which buyer targets provided the best response to inform future media buys.

  • Delivery: 1,300 GRPs
  • Reach: 82.3% of US Households

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