NCS proves the effectiveness of a buyer-targeted TV campaign by demonstrating a 38% increase in incremental sales lift among households exposed to the advertising campaign.
Client and NCS collaborated to measure the incremental sales results of a buyer-targeted campaign. A decomposition of the targets was included to understand which buyer targets provided the best response to inform future media buys.
- Delivery: 1,300 GRPs
- Reach: 82.3% of US Households