When measuring digital CPG campaigns, it is best to use actual, incremental in-store sales as the main key performance indicator. The same is true for optimizing campaigns while they are still live and running. NCS’ innovative In-Flight optimization solution allows for just that.
While NCS’ Sales Effect measurement product allows marketers and their agencies to understand robust insights about the in-store sales driven by a campaign after it has run, In-Flight optimization produces insights about which elements of a campaign (such as creative, publisher, or ad placement) are driving the most incremental conversions during a campaign.
For example, if a household product brand is running a campaign for a new line of hand soaps that includes the use of three separate creatives, NCS’ In-Flight Optimization tool allows for understanding which creatives are driving more in-store sales. This is not limited to just creative; the same read may be done for any taggable element of the campaign in order to understand what is working best while the campaign is still running.
In-Flight optimization allows media agencies, advertisers and publishers to make data-driven adjustments to leverage their highest performing campaign elements while the campaign is still running. Combining In-Flight optimization with full Sales Effect measurement allows for unprecedented insight into campaign performance, both during and after the life of a campaign.
Interested in learning more about how to optimize live campaigns with retail sales data? Get in touch—we’d love to talk more about how to drive results with offline retail sales data.