Nielsen Catalina Solutions is Named a 2012 Edison Award Winner

Chicago, IL – April 27, 2012 – The Edison Awards, celebrating 25 years of honoring the best in innovation and excellence in the development of new products and services, announced today that Nielsen Catalina Solutions was voted a bronze winner in the Thomas A. Edison Marketing Award category. At the sold-out April 26th event in NYC, Nielsen Catalina Solutions CEO Mike Nazzaro joined hundreds of senior executives from some of the world’s most recognized companies to acknowledge the hard work and commitment of all of the 2012 Edison Award winners.

Nielsen Catalina Solutions developed a suite of advertising performance and accountability analytics that provides the most complete single source view of the consumer to help the consumer package goods (CPG) industry improve advertising effectiveness by directly linking what consumers “watch” with what they “buy” for television, online, mobile, print and CRM.  This closed loop system can improve advertising efficiency and increase retail sales by 10% – 20% by using retail purchase data for planning and buying media and for creative optimization.

Being recognized with an Edison Award has become one of the highest accolades a company can receive in the name of innovation and business. The awards are named after Thomas Alva Edison (1847-1931) whose inventions, new product development methods and innovative achievements literally changed the world, garnered him 1,093 U.S. patents, and made him a household name around the world.

As the pace of innovation quickens and the “race to next” becomes ever more competitive, it’s increasingly important to take a moment out of our hectic lives to recognize excellence in innovation and greatness in the teams of innovators who make our future. We are honored to present Nielsen Catalina Solutions with an Edison Award as one of the leading innovators of today and tomorrow,” said Thomas Stat, 2012 Edison Awards Steering Committee Chairman.

We are honored to receive this award as it recognizes the game-changing nature of our solution and its potential to take advertising performance to a whole new level,” said Mike Nazzaro, CEO of Nielsen Catalina Solutions.

The ballot of nominees for the Edison Awards™ was judged by a panel of more than 3,000 leading business executives including past award winners, members of the Marketing Executives Networking Group (MENG), academics and leaders in the fields of product development, design, engineering, science and medical.  This year, in a comprehensive, peer-review process, the nominees were judged on a new set of criteria, leveraging the primary assessment themes of Concept, Value, Delivery and Impact.

One of the evening’s many highlights was the presentation of the prestigious Edison Achievement Award to TED Curator, Chris Anderson and an Edison Lifetime Achievement Award in tribute to Steve Jobs. The award honors innovation leaders and business executives who have made a significant and lasting contribution toinnovation throughout their careers. The Edison Achievement Award serves asinspiration to future innovators and to the world at large.

About Nielsen Catalina Solutions

Nielsen Catalina Solutions is committed to helping consumer packaged goods marketers and media companies measure and improve advertising performance by precisely linking what consumers watch and what they buy.

Nielsen and Catalina established Nielsen Catalina Solutions as a joint venture enabling the advertising industry to match the right audience with the right media and measure the resulting sales impact with marketing performance analytics. The joint venture integrates data from Nielsen’s industry-leading media and household purchase panels and Catalina’s shopper data warehouse incorporating a subset of over 60 million householdsfrom participating retailers. This single-source view provides visibility into how TV, online, mobile, CRM and print advertising influence purchase behavior. Nielsen Catalina Solutions is headquartered in Cincinnati, Ohio, USA. Visit www.ncsolutions.com to learn more.

About the Edison Awards

The Edison Awards represent the spirit of innovation personified by Thomas Edison, inspiring America’s drive to remain in the forefront of creativity and ingenuity in the global economy.  Sponsors of the 2012 Edison Awards include:  Nielsen, USA TODAY, Discovery Communications, SCIENCE, CSRware, applepeak and ViridiSTOR.  For more information about the Edison Awards and a full list of winners, visit www.edisonawards.com.