CINCINNATI, June 8, 2011 – Nielsen Catalina Solutions, a leader in measuring and improving advertising performance, has hired advertising analytics expert Leslie Wood to the newly created position of Chief Research Officer. The position, which reflects the expanding demand for the multi-platform “watch-and-buy” services of Nielsen Catalina Solutions, is effective immediately.
In her new role, Leslie is responsible for the overall research functions at Nielsen Catalina Solutions. This includes shaping the methodologies that maintain the company’s position as a torchbearer in marketing and advertising performance analytics, while also playing a key role in its future product innovation. She will report to Nielsen Catalina Solutions CEO, Mike Nazzaro, and be based in the New York area.
Nielsen Catalina Solutions, a joint venture of Nielsen and Catalina, is a marketing services firm that helps consumer packaged goods marketers and media companies track and enhance their advertising performance using single-source analytics on all three screens – television, online and mobile.
“Leslie brings 30 years of experience in single-source methodologies to her new positions at Nielsen Catalina Solutions,” Nazzaro said. “Her professional background includes such well-recognized names as ABC Television, Procter & Gamble and her own company, Media Trust LLC. Leslie is an expert not only of single-source analytics, but also of reach-and-frequency research, optimizers, data integration and return-path data. All of this feeds Leslie’s passion for building support tools for the advertising industry.”
Leslie has a long history with deep involvement in single-source methodologies including BehaviorScan, Scan America and Project Apollo. In addition, she chairs the Advertising Research Foundation’s Analytics/ROI/Data Integration Committee and has acted as co-chair of its 360 Media and Marketing Council. She is a graduate of Hunter College, where she earned a degree in mathematics, and the University at Albany, where she earned a doctorate in Information Science.
About Nielsen Catalina Solutions
Nielsen Catalina Solutions is committed to helping consumer packaged goods (CPG) marketers and media companies measure and improve advertising performance by precisely linking what consumers watch and what they buy.
Nielsen and Catalina established Nielsen Catalina Solutions as a joint venture enabling the advertising industry to match the right audience with the right media and measure the resulting sales impact with marketing performance analytics. The joint venture integrates data from Nielsen’s industry-leading media and household purchase panels and Catalina’s shopper data warehouse incorporating a subset of over 60 million households of select retailers. This single-source view provides visibility into how TV, online, mobile and print advertising influence purchase behavior. Nielsen Catalina Solutions is headquartered in Cincinnati, Ohio, USA. Visit www.ncsolutions.com to learn more.