Solutions

Our Multi-Media Buyergraphic Approach:

Our holistic “end to end” offerings guide marketers and media companies in reaching the most responsive audiences on all platforms -- television, online, mobile, CRM, radio, and print.   Our single source solutions link what consumers watch with what they buy enabling you to:  

• Determine which buyer-based segments are the most responsive to advertising
• Precisely reach these segments
• Measure the sales results
• Continuously optimize media for the future

Marketers:  Our buyer-based approach allows marketers to drive media efficiencies by approximately 10 % and improve the incremental sales lifts among exposed households by nearly 30%. 

Media Companies:  Match inventory to buyer segments, and value it using our buyergraphic approach.   

Define Audience

How Can We Define and Reach Our Most Valuable Consumers? 

Our services connect what consumers watch with what they buy to identify and define your most valuable consumers based on actual retail purchases --- “buyergraphics segments.” 

Reach the desired segments in buyer-rich media by using our tools to evaluate the delivery of networks, programs, portals, websites, magazines, etc. to optimize your media schedules.

Buyer-Based Segments:

CPG Buyer Segments --- this syndicated offering provides pre-built segments on over 2,300 categories and brands. These segments can be accessed through the newly launched AdVantics On Demand™ platform, via Nielsen NPOWER and nearly all third-party software tools.

Build your own Custom Buyer Segments and/or leverage proprietary customer data in Proprietary Buyer Segments.   These segments can be used for media activation on all media platforms.   “Define Once, Activate Everywhere!”

Our solutions can be leveraged during all phases of media activation and execution – planning, buying, allocating – and can be easily integrated with nearly all third-party systems and tools including Excel®.

Sales Impact Measurement

Did My Advertising Work?

Sales Effect measures the sales impact of advertising campaigns on actual retail purchases, enabling marketers to gauge the sales contribution and measure return on investment (ROI) on all media platforms.  Identify the key drivers and most responsive audience.

Determine:

• Which of my buyer segments are the most responsive to my advertising campaign?
• Did exposure to my advertising campaign impact total sales?
• What are the key drivers of the sales lifts?
• How did exposure affect brand and competitive shares?
• Who saw the ad and how many times?
• How did this campaign perform relative to others in this product category?
• What sales were driven solely by TV, online or both?

Custom Analytics

Beyond ROI! 

Our single source analytics go beyond ROI and are designed to answer your toughest questions to reveal a crystal-clear picture of how the advertisements consumers watch influence what they buy. With our rich single-source data sets, we can answer:

• Is there a halo effect across my brands?
• Which is more important, reach or frequency?
• Does advertising decrease price sensitivity?
• How do online and TV work together?
• Which creative executions were most effective?