Press Room

Nielsen Catalina Solutions in the News

Media Post: CPG Shopper Based Analytics Delivers Nearly Triple Ad Investment
June 22, 2012
Huffington Post: Lowe's: Customers Personalize Their Experience with Cross-Channel Profiles
June 12, 2012
Adology: CPG Producers to Optimize Online Marketing Spending
June 7, 2012
Digital Stats: FMCG brands in the US can expect a return of $3 to every $1 of digital spend, if the advertising is targeted on buyer behavior
June 7, 2012
Business Wire: Online Advertising Using Purchaser Data Delivers Three Dollars in Incremental Sales for Every Dollar Spent
May 24, 2012
Business Courier: Nielsen Catalina expands office, capabilities
April 6, 2012
Ad Age: CBS Heads to Upfront With Packaged-Goods-Specific Show Ratings
March 27, 2012
MediaPost: Sex May Sell, But Age/Sex Cells Do Not: CBS, General Mills Call For The End Of Demos
March 27, 2012
MediaPost: CBS Research: TV Drives WOM In Digital World
March 27, 2012
Online Media Daily: eXelate, Nielsen Catalina Help Refine Digital Ad Targets
January 31, 2012
Adotas: EXelate, Nielsen Catalina Solutions Partner To Bring CPG Data Online
January 31, 2012
MediaPost: Nielsen Catalina Launches 'Shopper Access' For Specific Media, Will Tie Offline Consumers To Online Campaigns
December 12, 2011

Press Releases

	Nielsen Catalina Solutions is Named a 2012 Edison Award Winner June 18, 2012 The Edison Awards, celebrating 25 years of honoring the best in innovation and excellence in the development of new products and services, announced today that Nielsen Catalina Solutions was voted a bronze winner in the Thomas A. Edison Marketing Award category.

	Online Advertising Using Purchaser Data Delivers Three Dollars in Incremental Sales for Every Dollar Spent May 24, 2012 800 Studies from Nielsen Catalina Solutions Involving 300 Brands Demonstrate the Power of Behavioral Data for Increasing Offline Sales.

	Nielsen Catalina Solutions Appoints John Stermer as Exexutive Vice President for Business Development December 8, 2011

	Nielsen Catalina Solutions Announces Results of Game-Changing Study that Identifies the Best Viewers to Increase Brand Sales June 16, 2011

	Nielsen Catalina Solutions Appoints Leslie Wood as Chief Research Officer June 8, 2011

	Nielsen Catalina Solutions and 4INFO Form Alliance to Launch Mobile Advertising Measurement Services May 12, 2011

	The Nielsen Company and Catalina Marketing Announce Joint Venture to Create Next-Generation Precision Media Solutions for Advertisers and Media Companies December 14, 2009

Marketing Innovation of the Year Award
CEO Mike Nazzaro accepting the Marketing Innovation of the Year Award, presented April 14 as part of the 2011 Innovation Awards, presented by the Cincinnati Business Courier, the Cincinnati USA Regional Chamber and CincyTech. The Innovation Awards celebrate "innovative companies and people that show how new ideas can be developed into fuel for the Tri-State’s economic engine."

(L-R) Dave Knox of Rockfish Interactive; Carolyn Pione Micheli, communications director for CincyTech; Mike Nazzaro, CEO, Nielsen Catalina Solutions; and Courier Publisher Jamie Smith.
Photo: Mark Bowen/Cincinnati USA Regional Chamber.

Press Contacts

Tim Sansbury and Lisa Biank Fasig
JZMcBride and Associates
513-231-5115

Pat Sharp, Marketing Director
Nielsen Catalina Solutions

U.S. Corporate Headquarters:
Nielsen Catalina Solutions
525 Vine Street, Suite 1150
Cincinnati, OH 45202

Nielsen Catalina Solutions Fact Sheet (PDF)