Russell, who has spent more than 25 years brand building for such well-known names as Sara Lee and Colombo Yogurt, develops advanced marketing strategies for Nielsen Catalina Solutions’ key retail clients. This includes the development of programs that gauge in-store purchasing by category, offer unique consumer insights and inform marketing campaigns across channels, from in-store to online.
Russell previously worked five years with Catalina Marketing Corp., where he served as executive director of the Partner Solutions Group. His primary clients were the Kroger Co. and its partner, dunnhumbyUSA, with whom he worked to complement their loyal-customer mailer initiative. Prior to Catalina, Russell dedicated 22 years with some of the world’s top consumer products companies, where he held leadership positions in brand marketing and sales. This includes 10 years each at Sara Lee Corp. and at Colombo Yogurt Inc.