Mike Nazzaro - Chief Executive Officer

With a background that includes the world’s top consumer product maker, leading marketing intelligence agencies and his own technology start-up, Mike is a proven general manager, adept in running both established and start-up businesses. Prior to helping launch Nielsen Catalina Solutions in late 2009, Mike ran the North American Consumer Panel Services business at The Nielsen Co., which included the Homescan and Spectra businesses. Earlier, he served as president of Nielsen BuzzMetrics.

Before joining Nielsen, Mike was CEO of Intelliseek, the marketing intelligence firm acquired by Nielsen BuzzMetrics in 2006. Prior to that, he co-founded PlanetFeedback in 1999, an online company that later merged with Intelliseek. He joined Intelliseek through its merger with PlanetFeedback.

Mike began his career at Procter & Gamble Co., where he held several brand management and executive positions. Mike earned an MBA with honors from the Harvard Business School, and earned his undergraduate degree with high honors at Carnegie Mellon University.