This week in New York City, ARF’s 2014 RE:Think conference brought together leaders of the advertising research industry to “Inspire Intelligent Growth” and help the ad industry make smarter, faster, better business decisions.
Among the speakers was NCS Chief Research Officer Leslie Wood, who shared the exciting results of the first major study using single-source methodologies to link radio advertising and sales. Titled “From Airwaves to Aisles: Measuring Sales Impact with Single Source,” Wood presented the talk to a standing-room only crowd at the Nielsen Platinum Learning session.
NCS was also highlighted in a CBS presentation titled “The New Lifestyle and Psychographic Dimensions of Today’s Dynamic U.S. Media Consumer,” featuring tips for activating against The Demand Landscape and other updates. In a presentation by The Cambridge Group, Eddie Yoon elaborated on the value of “Super Consumers” and how to activate them.
Here are a few noteworthy Ad Age articles covering other key insights putting NCS in the light at the conference:
- What Medium Scores Highest ROI? It May Be Radio
- How ‘Cheesepocalypse’ Helped Velveeta Bond with Its Biggest Fans