K-Cups

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Catalina BuyerVision Mobile targeting and measurement delivered a 23% increase in sales from competitive category buyers.

Campaign Detail

A major Premium Coffee manufacturer recently introduced a new product to the Single-Serve Coffee category and wanted to steal share from competitors.

  • 1+ Category buyers of K-Cups
  • October 8, 2013 – December 30, 2013
    (12 weeks)
  • 6MM impressions delivered

Download the full case study here.