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Nielsen Catalina Solutions proved the effectiveness of a TV Heavy-Up Campaign that generated a 21% higher incremental sales lift among households exposed at a higher frequency.

Campaign Detail

Client and NCS collaborated to understand a first half of year advertising campaign to better inform their TV media buy for the second half of the year.

A decomposition of the retail sales lift was provided to demonstrate that frequency was the principal driver of the incremental retail sales lift achieved.

  • Frequency: 60% of all households were reached more than 5 times (heavy-up group)
  • Delivery: 1,100 HH GRPs
  • Reach: 79% of all TV households

Download the full case study here.