CINCINNATI (December 8, 2011) – Nielsen Catalina Solutions, a leader in measuring and improving advertising performance, has hired John Stermer to fill the newly created position of Executive Vice President for Business Development. Stermer is a marketing expert with a 35-year record of success in driving growth at the world’s largest consumer packaged goods (CPG) companies and retailers.
The strategic addition of Stermer, effective immediately, responds to the increasing demand for the advertising performance services of Nielsen Catalina Solutions.
In his new role, Stermer will head the sales efforts for the company’s industry-leading television solutions, building upon current marketplace success. Stermer will be responsible for leading client engagements at major CPG organizations, in addition to identifying new business opportunities and introducing new services. His diverse business experience and leadership skills will enable Nielsen Catalina Solutions to expand its relationships with the world’s largest CPG clients. He will report to Nielsen Catalina Solutions’ CEO Mike Nazzaro and be based in Chicago.
Nielsen Catalina Solutions, a joint venture of Nielsen and Catalina, provides consumer packaged goods marketers and media companies the most comprehensive single source view of how TV, print, CRM, online and mobile advertising influence purchase behavior.
“John is a proven and effective leader. With John at the helm of our television business, I am confident that he will help clients leverage their investment in our services,” Nazzaro said.
Stermer joins Nielsen Catalina Solutions from PromoWorks where he was Executive Vice President, Marketing and Sales. Through the innovative application of frequent shopper loyalty card data, Stermer pioneered the measurement and ROI exclusively attributed to in-store shopper marketing programs.
Prior to PromoWorks, Stermer was Executive Vice President, Sales and Marketing at GOLIATH Solutions, a privately funded start-up providing the only source of real-time promotion execution and financial performance information to CPG manufacturers.
Stermer spent 12 years as Senior Vice President at Nielsen, six leading the U.S. client organization and six leading new business development. He is a graduate of Colorado State University and holds a degree in Management Information Science/Marketing.
About Nielsen Catalina Solutions
Nielsen Catalina Solutions is committed to helping consumer packaged goods (CPG) marketers and media companies measure and improve advertising performance by precisely linking what consumers watch and what they buy.
Nielsen and Catalina established Nielsen Catalina Solutions as a joint venture enabling the advertising industry to match the right audience with the right media and measure the resulting sales impact with marketing performance analytics. The joint venture integrates data from Nielsen’s industry-leading media and household purchase panels and 60 million shopper households from a subset of Catalina’s shopper data warehouse. This single source view provides visibility into how TV, print, CRM, online, and mobile advertising influence purchase behavior. Nielsen Catalina Solutions is headquartered in Cincinnati, Ohio, USA.