NCS’ In-Flight Optimization and measurement capabilities were utilized to maximize the effectiveness of each campaign tactic, helping to drive a $3.12 return for every ad dollar spent on a recent snack food campaign.
A major snack brand aimed to target recipe views, increase purchase intent, and drive incremental offline sales among targeted consumers.
- 123.1MM impressions delivered
- 8.3MM HHs reached
- 5% lift in sales