In-Flight Optimization

Nielsen Catalina Solutions | About Us

NCS’ In-Flight Optimization and measurement capabilities were utilized to maximize the effectiveness of each campaign tactic, helping to drive a $3.12 return for every ad dollar spent on a recent snack food campaign.

A major snack brand aimed to target recipe views, increase purchase intent, and drive incremental offline sales among targeted consumers.

  • 123.1MM impressions delivered
  • 8.3MM HHs reached
  • 5% lift in sales

Download the full case study here.