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Specific Media’s targeting and measurement delivered a 22% increase in sales from current, loyal brand buyers.

A major Premium Ibuprofen PM brand wanted to drive offline sales by testing engagement with current, loyal Ibuprofen PM consumers who also purchase a competitive PM brand.

  • October 1, 2012 – January 31, 2013
  • 107MM impressions delivered
  • 4.6MM households reached

Download the full case study here.