Frozen Food

Nielsen Catalina Solutions | About Us

Collective effectively increased brand awareness by generating $1.6MM in incremental sales, yielding $6.76 for every media dollar invested.

The advertiser’s primary goal was to raise brand awareness of its product line through offerings and newsletter subscriptions.

  • 40.2MM Impressions delivered
  • 5.4MM Households reached
  • 4% Lift in sales

Download the full case study here.