Frozen Entrees

Nielsen Catalina Solutions | About Us

Catalina BuyerVision Mobile targeting and measurement recognized a $6.00 return for every ad dollar spent.

Campaign Detail

A major Premium Frozen Entrée brand wanted to drive offline sales by testing mobile engagement with current loyal Single Serve Frozen Entrée consumers.

  • November 7, 2013 – December 25, 2013 (7 weeks)
  • 12.5MM impressions delivered

Download the full case study here.