Cross-Screen

Nielsen Catalina Solutions | About Us

AOL’s Cross-Screen campaign resulted in a 3% increase in overall sales driven by incremental dollars spent at each shopping trip.

Campaign Details

AOL ran a year-long campaign for a major CPG manufacturer to increase brand awareness among mass audience.

  • Annual program ran in 2013
  • Approximately 8MM Mobile impressions delivered
  • Approximately 180MM Desktop impressions delivered

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