NCS has the largest, most representative CPG purchase dataset in the industry, with in-store purchase data from over 90 million U.S. households, across more than 18,000 retail and drugstore locations. This shopper data is calibrated with Nielsen Homescan and Retail Measurement Services (RMS) data to effectively cover 100% of all-outlet U.S. CPG spend.

We empower CPG marketers to identify their most responsive consumers, reach them with effective ads, and understand the impact the advertising has on in-store sales. Get in touch to start down the path of continuous media optimization.