Confection

Nielsen Catalina Solutions | About Us

Nielsen Catalina Solutions enables TV advertising optimization by identifying TV networks and programs that outperform on targeted buyer reach and GRP delivery.

Campaign Details

Using AdVantics On Demand™ media optimizing software, Nielsen Catalina Solutions collaborated with Confection client and their agency to understand GRP goals of TV advertising and reallocate media to target audiences who are current brand buyers. Buyergraphic target focused on consumers who purchased the client brands at least once in the prior 52 weeks.

Download full case study here.