Mediaocean Launches Connect, Platform to Place Applications and Offerings from Preferred Partners Directly into Workflow of 80,000 Agency Professionals Managing $130B in Global Advertising

New York, NY  December 11, 2013 – Mediaocean, the leading software provider for the global advertising community, today announced the launch of its Connect Partner Platform. Connect allows ad servers, data solution providers, supply businesses, and technology providers to increase their revenue opportunities by easily deploying services on Mediaocean software used by the world’s largest agencies. Handling $130 billion in global advertising, Mediaocean helps 80,000 agency professionals worldwide manage their essential operations and day-to-day tasks.

Via open APIs, streamlined interaction consoles, a developer website, and related offerings, Connect makes it easy for agencies to discover, access, and orchestrate partners within applications and interfaces across Mediaocean’s platforms. By bringing partners in-application, in-workflow, they can easily showcase products to potential customers, and let agencies easily adopt solutions as components of their business-wide technology stacks.

“The ad tech ecosystem is rich with solutions that drive efficiency, intelligence, and targeted audience buying,” said Bill Wise, CEO, Mediaocean. “What’s missing is a single platform to help bring those solutions within agency tech stacks and operations, across digital and traditional media. Connect is that single platform. Connect is doing for ad tech what Apple did to the mobile space and what Bloomberg did for financial trading—bringing outside information and applications into core systems.”

Connect begins with partners spanning four core areas of Ad Servers, Data, Supply, and Technology:

·        Ad Servers – Placing partner ad servers within the workflow that agencies use to deploy campaigns and manage reporting, Connect increases opportunities for ad servers to be more extensively utilized throughout campaigns. Connect Ad Serving partners include Atlas; eyeReturn; DG MediaMind; mobile ad serving providerPhluantPointRoll; and first-party ad serving provider Trueffect.

·        Data Solution Providers – Connect brings data, research, attribution, data visualization, and intelligence providers into the points in workflow where agency teams make their decisions. Connect Data partners includecomScore; CPG media analytics provider Nielsen Catalina Solutions; media cost-analysis company SQAD;Triton Digital’s digital audio measurement; and marketing attribution software Visual IQ.

·        Supply – Through research tools and streamlined buyer/seller interfaces, Connect makes it simple for agency teams to discover, find value in, and process the full range of inventory that Supply partners offer. Connect Supply partners include NCC Media and Pandora.

·        Technology Providers – Connect brings third-party tools, in-house platforms, and brand-specific systems into agencies’ core platforms—positioning technology partners to become more critical components of agencies’ software stacks. Connect Technology partners include out of home buying platform ADstrucComcast AdDelivery; and video platform FreeWheel.

Partner Supporting Quotes

“ADstruc is excited to provide a truly unified planning and buying workflow for Out-of-Home agencies as a part of Connect. Connect removes barriers to integrating with agency workflows and provides direct access to billions of dollars of OOH media processed through Mediaocean each year,” said John Laramie, CEO of ADstruc.

“Through Connect, Comcast AdDelivery becomes an integral part of the Mediaocean platforms—and, by extension, an integral part of the advertising operations,” said Matt McConnell, Senior Vice President and GM,Comcast Wholesale. “Simply put, Connect is an incredibly powerful pathway into agencies.”

“MediaMind is committed to openness and automation and seeks partners who share this commitment,” said Andrew Bloom, SVP Strategic Business Development, DG.  “The combination of a leading multi-screen media planning tool such as Mediaocean, together with our leading multi-screen campaign management platform is a win-win for marketers wanting to drive more effective and efficient planning, buying and campaign management.”

“As the market leader in CPG targeting and measurement, we have more than two years of historical, all-outlet and nationally representative consumer packaged goods sales data on more than sixty million households,” said Mike Nazzaro, CEO, Nielsen Catalina Solutions.  “We’re thrilled to be able to deliver that first-in-class data and services efficiently and intelligently through Mediaocean Connect.”

“Connect means it’s easier for agencies to find our inventory that matches their targets—and, just as importantly, it’s easier for them to buy that inventory,” said Joanna Bloor, Pandora’s Vice President of Sales Operations. “That’s an incredibly powerful opportunity for any media seller.”

“Partnering with Mediaocean is a natural fit for Visual IQ,” said Manu Mathew, CEO and co-founder of Visual IQ. “Connect enables us to seamlessly integrate our attribution-informed metrics right into agency workflow, so that agencies can make much more accurate and impactful optimization decisions for their clients.”

For a full developer website with access to APIs and a complete development environment, visitmediaocean.com/connect.

To learn more about Connect and becoming a certified Mediaocean partner, contact connect@mediaocean.com.

About Mediaocean

Mediaocean is the leading software platform for the advertising community. Our platforms allow 80,000 global users at the world’s advertising holding companies, large agencies, and independents to efficiently manage and coordinate the entire advertising workflow—from planning and buying, to invoicing and paying, to analyzing and optimizing campaigns—across $130B in digital and traditional advertising. Learn more atwww.mediaocean.com.

Press Contact

Abe Mezrich

Director of Communications, Mediaocean

amezrich@mediaocean.com

+ 312.835.3076

Nielsen Catalina Solutions Launches AdVantics On Demand for TV

CINCINNATI (May 13, 2013) – Nielsen Catalina Solutions launches its signature single source software offering,AdVantics on Demand™, which will enable consumer packaged goods (CPG) marketers, their agencies, and media companies to better match advertising with desired “buyer-rich” audiences based on actual retail purchase data.

The AdVantics™ suite of services embodies the Nielsen Catalina Solutions “Define Once, Activate Everywhere™” continuous media optimization approach, including the newly launched software, AdVantics on Demand, CPG Buyer Segments, and custom analytics.  This enables buyer-based segment definition and Sales Effect retail sales lift measurement for nearly all media touch points.

CPG marketers using Nielsen Catalina Solutions’ AdVantics suite of services for media activation have increased efficiency by an average of 10% and driven incremental advertising effectiveness, with up to 30% in additional sales lift among households exposed to the TV advertising, versus traditional buys.

Approximately 15 product categories representing 60 brands, including CPG manufacturers Kraft, Kellogg’s, and Johnsonville Sausages, and media agencies Zenith, Compass Point Media and others, will use AdVantics On Demand for the 2013/14 Upfronts.  In addition, over 10 networks are using Nielsen Catalina Solutions CPG Buyer Segments – which can be accessed in AdVantics On Demand, Nielsen’s NPower, or in other 3rd party solution provider software.

Initially covering national TV media, AdVantics On Demand is a web-based platform that enables media decision makers to determine which media vehicles best deliver buyer-based audience segments, including television networks, dayparts, genres and programs. In addition, AdVantics On Demand provides “buyergraphic” post-buy analyses, reach and frequencies and can be integrated with most third-party planning, buying and housekeeping systems.

“The new NCS AdVantics process provides marketers with a single-source solution for the optimal planning and execution of their television campaigns,” said David F. Poltrack, Chief Research Officer, CBS Corporation and President, CBS Vision. “With this new analytical toolkit they can select audiences based on actual product consumption; select the schedule that offers the best delivery of their target market; and measure the true ROI of their television campaign. This research tool will allow CBS to work with clients to better harness the full marketing power of the television medium on their behalf.”

“Understanding and leveraging the power of data is key to our LIVE ROI! approach and is crucial to how we infuse our media process with intelligence and drive greater ROI for our clients,” said John Nitti, President Activation, Zenith.  “The ability to leverage 3rd party data partners such as Nielsen Catalina Solutions across platforms to provide consistent buyer definitions and sales impact metrics is a key component of Zenith’s activation solutions.”

From nearly 60 million frequent shopper data households and 2.7 million TV viewing households, AdVantics On Demand accesses the largest single source database of shopper data and television viewing in the U.S.  With approximately 664,000 anonymous U.S. households, it is the only single source data that incorporates the Nielsen People Meter panel data used by the industry for national TV advertising transactions, and Nielsen Set Meter panels, plus Cable Set Top Box tuning data, providing both panel-based national projectability and “census” data scale for deep, granular analyses.

This complements Nielsen Catalina Solutions’ current offerings including buyer-based audience segments for online, mobile, print and CRM, as well as campaign sales lift measurement.

Nielsen Catalina Solutions is the leading provider of single source data and services for improving advertising performance for CPG marketers and media companies on all media platforms. The joint venture between Nielsen and Catalina has provided purchaser behavior-based analytics, including offerings such as Sales Effect.  Nielsen Catalina Solutions has worked with approximately 150 clients, 50 agencies and 40 media companies to deliver over 1,400 studies since its start-up in 2010.

“This year’s TV Upfront market will be the tipping point for the buyer-based media activation approach being embraced by our CPG and TV network clients,” said Nielsen Catalina Solutions CEO Mike Nazzaro.  “It’s fitting that the launch of AdVantics on Demand coincides with the 2013-14 Television Upfront and our announcement of key client agreements.”

About Nielsen Catalina Solutions

Nielsen Catalina Solutions helps consumer packaged goods (CPG) marketers and media companies measure and improve advertising performance by precisely linking what consumers watch and what they buy.

Nielsen and Catalina established Nielsen Catalina Solutions as a joint venture enabling the advertising industry to improve the delivery of advertising to the most responsive audiences, and measure the resulting sales impact using advertising performance analytics. The joint venture integrates data from Nielsen’s industry-leading media and household purchase panels and approximately 60 million shopper households from Catalina’s shopper data warehouse. This single source view provides the retail sales impact of TV, online, mobile, CRM, radio and print advertising.  Nielsen Catalina Solutions is headquartered in Cincinnati, Ohio, USA.

Hallmark Channel and Hallmark Movie Channel Increase Their 2013/2014 Upfront Marketplace Value Proposition with CPG Buyer Segment Data by Nielsen Catalina Solutions

CINCINNATI and STUDIO CITY, CA (May 02, 2013) – Nielsen Catalina Solutions announced today that Crown Media Family Networks, home of Hallmark Channel and Hallmark Movie Channel, is acquiring a license to the analytical data needed to put its consumer packaged goods advertising in front of the most “buyer-­‐rich” audiences based on actual retail purchases.

Today’s agreement specifically enables Hallmark Channel and Hallmark Movie Channel to become two of the first cable networks to take advantage of Nielsen Catalina Solutions’ CPG Buyer Segments, a syndicated offering that provides purchaser-­‐based segments on over 2,300 categories and brands.

Hallmark will use the new capability, CPG Buyer Segments, in the 2013/14 upfront television negotiations to improve the fit of its television inventory to advertisers’ purchaser-­‐defined segments based goals. The analytics will enable the family friendly network the capability to improve CPG advertisers’ returns on their ad spends by selecting programs that have audiences with a higher composition of purchasers.

“Nielsen Catalina Solutions’ data enables us to demonstrate a strong ROI to CPG marketers who invest in Hallmark Channel and Hallmark Movie Channel,” said Ed Georger, executive vice president, advertising sales, Crown Media Family Networks and general manager, Hallmark Movie Channel.

“As a complement to traditional Nielsen ratings, our collaboration with Nielsen Catalina Solutions will provide a direct measurement of product usage, greatly enhancing our brand’s value proposition in the marketplace,” Georger said.

Nielsen Catalina Solutions is the leading provider of single-­‐source analytics that measure and improve advertising performance for CPG marketers and media companies on all media platforms.

CPG marketers using Nielsen Catalina Solutions single-­‐source services for TV activation have increased media efficiency an average of 10% and driven incremental advertising effectiveness, with up to 30% in additional sales lift among households exposed to the TV advertising, versus traditional buys.

For example, Hallmark Channel audience composition for the following category and brand buyers indexed more than 50% above the percentage of these buyers in the general household population:

hallmark-channel-rich-in-key-buyer-segments

The CPG Buyer Segments can be accessed via Nielsen NPOWER, through the newly launched AdVantics On Demand™ software from Nielsen Catalina Solutions, and third-­‐party software tools. NPOWER is a web-­‐based research tool accessible from the Nielsen Answers portal, offering limitless opportunities for detailed analysis of television audience information.

CPG Buyer Segments leverage the largest single-­‐source database of shopper data for television of approximately 664,000 anonymous U.S. households. It is the only single-­‐source analytics that leverages Nielsen People Meter and Set Meter panels plus Cable Set Top Box tuning data, providing both panel-­‐based national representivity and “census” data scale for deep, granular analyses.

“We’re confident that by using CPG Buyer Segments in the 2013/14 Television Upfront, Hallmark Channel CPG marketers will be able to place their advertising in front of the most responsive consumers and see incremental sales lifts as a result,” said Mike Nazzaro, chief executive officer of Nielsen Catalina Solutions.

About Nielsen Catalina Solutions
Nielsen Catalina Solutions is committed to helping consumer packaged goods (CPG) marketers and media companies measure and improve advertising performance by precisely linking what consumers watch and what they buy.

Nielsen and Catalina established Nielsen Catalina Solutions as a joint venture enabling the
advertising industry to improve the delivery of advertising to the most responsive audiences, and measure the resulting sales impact with advertising performance analytics. The joint venture integrates data from Nielsen’s industry-­‐leading media and household purchase panels and approximately 60 million shopper households from participating retailers from Catalina’s shopper data warehouse. This single-­‐source view provides the retail sales impact of TV, online, mobile, CRM, radio and print advertising. Nielsen Catalina Solutions is headquartered in Cincinnati, Ohio, USA.

Nielsen Catalina Solutions is Named a 2012 Edison Award Winner

Chicago, IL – April 27, 2012 – The Edison Awards, celebrating 25 years of honoring the best in innovation and excellence in the development of new products and services, announced today that Nielsen Catalina Solutions was voted a bronze winner in the Thomas A. Edison Marketing Award category. At the sold-out April 26th event in NYC, Nielsen Catalina Solutions CEO Mike Nazzaro joined hundreds of senior executives from some of the world’s most recognized companies to acknowledge the hard work and commitment of all of the 2012 Edison Award winners.

Nielsen Catalina Solutions developed a suite of advertising performance and accountability analytics that provides the most complete single source view of the consumer to help the consumer package goods (CPG) industry improve advertising effectiveness by directly linking what consumers “watch” with what they “buy” for television, online, mobile, print and CRM.  This closed loop system can improve advertising efficiency and increase retail sales by 10% – 20% by using retail purchase data for planning and buying media and for creative optimization.

Being recognized with an Edison Award has become one of the highest accolades a company can receive in the name of innovation and business. The awards are named after Thomas Alva Edison (1847-1931) whose inventions, new product development methods and innovative achievements literally changed the world, garnered him 1,093 U.S. patents, and made him a household name around the world.

As the pace of innovation quickens and the “race to next” becomes ever more competitive, it’s increasingly important to take a moment out of our hectic lives to recognize excellence in innovation and greatness in the teams of innovators who make our future. We are honored to present Nielsen Catalina Solutions with an Edison Award as one of the leading innovators of today and tomorrow,” said Thomas Stat, 2012 Edison Awards Steering Committee Chairman.

We are honored to receive this award as it recognizes the game-changing nature of our solution and its potential to take advertising performance to a whole new level,” said Mike Nazzaro, CEO of Nielsen Catalina Solutions.

The ballot of nominees for the Edison Awards™ was judged by a panel of more than 3,000 leading business executives including past award winners, members of the Marketing Executives Networking Group (MENG), academics and leaders in the fields of product development, design, engineering, science and medical.  This year, in a comprehensive, peer-review process, the nominees were judged on a new set of criteria, leveraging the primary assessment themes of Concept, Value, Delivery and Impact.

One of the evening’s many highlights was the presentation of the prestigious Edison Achievement Award to TED Curator, Chris Anderson and an Edison Lifetime Achievement Award in tribute to Steve Jobs. The award honors innovation leaders and business executives who have made a significant and lasting contribution toinnovation throughout their careers. The Edison Achievement Award serves asinspiration to future innovators and to the world at large.

About Nielsen Catalina Solutions

Nielsen Catalina Solutions is committed to helping consumer packaged goods marketers and media companies measure and improve advertising performance by precisely linking what consumers watch and what they buy.

Nielsen and Catalina established Nielsen Catalina Solutions as a joint venture enabling the advertising industry to match the right audience with the right media and measure the resulting sales impact with marketing performance analytics. The joint venture integrates data from Nielsen’s industry-leading media and household purchase panels and Catalina’s shopper data warehouse incorporating a subset of over 60 million householdsfrom participating retailers. This single-source view provides visibility into how TV, online, mobile, CRM and print advertising influence purchase behavior. Nielsen Catalina Solutions is headquartered in Cincinnati, Ohio, USA. Visit www.ncsolutions.com to learn more.

About the Edison Awards

The Edison Awards represent the spirit of innovation personified by Thomas Edison, inspiring America’s drive to remain in the forefront of creativity and ingenuity in the global economy.  Sponsors of the 2012 Edison Awards include:  Nielsen, USA TODAY, Discovery Communications, SCIENCE, CSRware, applepeak and ViridiSTOR.  For more information about the Edison Awards and a full list of winners, visit www.edisonawards.com.

Online Advertising Using Purchaser Data Delivers Three Dollars in Incremental Sales for Every Dollar Spent

CINCINNATI (May 24, 2012) – Consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information, according to research from Nielsen Catalina Solutions.

These findings, based on what we believe to be the industry’s most in-depth and comprehensive study to date on the correlation between online advertising and offline purchase, indicate a turning point for the digital medium as marketers seek to better leverage their advertising budgets across multiple channels.

“Not only can we prove that online advertising drives sales, but the returns on ad spends are significant when purchaser-based data is used to optimize the media buy,” said Mike Nazzaro, CEO of Nielsen Catalina Solutions. “The marketer’s ability to precisely reach the desired consumer segment in the right media enabled by shopper-based analytics is changing the way advertisers plan and buy media,” Nazzaro said.

Nielsen Catalina Solutions, a joint venture of Nielsen and Catalina, helps CPG marketers and media companies measure and improve advertising performance with single source analytics for television, print, CRM, online and mobile. For this body of work in the online space, Nielsen Catalina Solutions and Nielsen completed more than 800 studies over the past seven years, collaborating with more than 300 CPG brands and 80 companies to measure the correlation between online advertising and offline consumer purchases.

Sales Return on Advertising Ranges from Three to Five Times Investment

A key metric for measuring campaign success is the ratio of the sales generated compared with the cost of the advertising, typically expressed as a cost per thousand or “CPM.” The incremental sales revenue per thousand households or “RPM” is compared with the advertising CPM to determine the return, or payback. According to Nielsen Catalina Solutions’ research, the average payback for all CPG categories was 2.79, ranging from 2.36 for food items to 5.29 for the pet category.

payback-per-one-dollar-ad-investment
The Best Customer Analytics: Define Once, Activate Everywhere

Nielsen Catalina Solutions integrates media viewing data with 60 million households of shopper data from Catalina and the Nielsen Homescan panel to help marketers identify and reach their most valuable customers, and measure the resulting return on investment (ROI). The resulting “Define Once, Activate Everywhere” model delivers advertising performance and accountability analytics for national CPG brands across all major platforms, including:

  • Online; Display & Video: Nielsen Catalina Solutions powers closed-loop analytics for several networks, portals and publishers under brand names such as Yahoo! Consumer Direct, AOL Shopper Loyalty, Catalina BuyerVision, Microsoft Advertising CPG Online Effect, Specific Media Shopper Access, Time Inc. PinPoint, Everyday Health Consumer Connect, and BrightRoll ShopperConnect.
  • Television: The data on what people buy also integrates with the majority of network and cable television.
  • Print: Nielsen Catalina Solutions’ analytics fuel the program, Time Inc. PinPoint, which incorporates the shopper data for both its print and digital offerings and the Meredith Sales Guarantee, an ROI guarantee from the Meredith Corporation.
  • Mobile: Nielsen Catalina Solutions’ strategic alliance with leading mobile advertiser 4INFO links purchase data with mobile viewing data from 80 million unique users tracked by 4INFO’s AdHaven platform.

“These findings reveal an opportunity for advertisers to increase sales by leveraging purchaser data to improve media planning and buying. CPG marketers spent over $22 billion in total advertising in 2011, including $2 billion to $3 billion in the online medium,” Nazzaro said.

About Nielsen Catalina Solutions

Nielsen Catalina Solutions is committed to helping consumer packaged goods marketers and media companies measure and improve advertising performance by precisely linking what consumers watch and what they buy.

Nielsen and Catalina established Nielsen Catalina Solutions as a joint venture enabling the advertising industry to match the right audience with the right media and measure the resulting sales impact with marketing performance analytics. The joint venture integrates data from Nielsen’s industry-leading media and household purchase panels and Catalina’s shopper data warehouse incorporating a subset of over 60 million households from participating retailers. This single-source view provides visibility into how TV, online, mobile, CRM and print advertising influence purchase behavior. Nielsen Catalina Solutions is headquartered in Cincinnati, Ohio, USA. Visit www.ncsolutions.com to learn more.

Nielsen Catalina Solutions Appoints John Stermer as Exexutive Vice President for Business Development

CINCINNATI (December 8, 2011) – Nielsen Catalina Solutions, a leader in measuring and improving advertising performance, has hired John Stermer to fill the newly created position of Executive Vice President for Business Development. Stermer is a marketing expert with a 35-year record of success in driving growth at the world’s largest consumer packaged goods (CPG) companies and retailers.

The strategic addition of Stermer, effective immediately, responds to the increasing demand for the advertising performance services of Nielsen Catalina Solutions.

In his new role, Stermer will head the sales efforts for the company’s industry-leading television solutions, building upon current marketplace success. Stermer will be responsible for leading client engagements at major CPG organizations, in addition to identifying new business opportunities and introducing new services. His diverse business experience and leadership skills will enable Nielsen Catalina Solutions to expand its relationships with the world’s largest CPG clients. He will report to Nielsen Catalina Solutions’ CEO Mike Nazzaro and be based in Chicago.

Nielsen Catalina Solutions, a joint venture of Nielsen and Catalina, provides consumer packaged goods marketers and media companies the most comprehensive single source view of how TV, print, CRM, online and mobile advertising influence purchase behavior.

“John is a proven and effective leader. With John at the helm of our television business, I am confident that he will help clients leverage their investment in our services,” Nazzaro said.

Stermer joins Nielsen Catalina Solutions from PromoWorks where he was Executive Vice President, Marketing and Sales. Through the innovative application of frequent shopper loyalty card data, Stermer pioneered the measurement and ROI exclusively attributed to in-store shopper marketing programs.

Prior to PromoWorks, Stermer was Executive Vice President, Sales and Marketing at GOLIATH Solutions, a privately funded start-up providing the only source of real-time promotion execution and financial performance information to CPG manufacturers.

Stermer spent 12 years as Senior Vice President at Nielsen, six leading the U.S. client organization and six leading new business development. He is a graduate of Colorado State University and holds a degree in Management Information Science/Marketing.

About Nielsen Catalina Solutions

Nielsen Catalina Solutions is committed to helping consumer packaged goods (CPG) marketers and media companies measure and improve advertising performance by precisely linking what consumers watch and what they buy.

Nielsen and Catalina established Nielsen Catalina Solutions as a joint venture enabling the advertising industry to match the right audience with the right media and measure the resulting sales impact with marketing performance analytics. The joint venture integrates data from Nielsen’s industry-leading media and household purchase panels and 60 million shopper households from a subset of Catalina’s shopper data warehouse. This single source view provides visibility into how TV, print, CRM, online, and mobile advertising influence purchase behavior. Nielsen Catalina Solutions is headquartered in Cincinnati, Ohio, USA.

Nielsen Catalina Solutions Appoints Leslie Wood as Chief Research Officer

CINCINNATI, June 8, 2011 – Nielsen Catalina Solutions, a leader in measuring and improving advertising performance, has hired advertising analytics expert Leslie Wood to the newly created position of Chief Research Officer. The position, which reflects the expanding demand for the multi-platform “watch-and-buy” services of Nielsen Catalina Solutions, is effective immediately.

In her new role, Leslie is responsible for the overall research functions at Nielsen Catalina Solutions. This includes shaping the methodologies that maintain the company’s position as a torchbearer in marketing and advertising performance analytics, while also playing a key role in its future product innovation. She will report to Nielsen Catalina Solutions CEO, Mike Nazzaro, and be based in the New York area.

Nielsen Catalina Solutions, a joint venture of Nielsen and Catalina, is a marketing services firm that helps consumer packaged goods marketers and media companies track and enhance their advertising performance using single-source analytics on all three screens – television, online and mobile.

“Leslie brings 30 years of experience in single-source methodologies to her new positions at Nielsen Catalina Solutions,” Nazzaro said. “Her professional background includes such well-recognized names as ABC Television, Procter & Gamble and her own company, Media Trust LLC. Leslie is an expert not only of single-source analytics, but also of reach-and-frequency research, optimizers, data integration and return-path data. All of this feeds Leslie’s passion for building support tools for the advertising industry.”

Leslie has a long history with deep involvement in single-source methodologies including BehaviorScan, Scan America and Project Apollo. In addition, she chairs the Advertising Research Foundation’s Analytics/ROI/Data Integration Committee and has acted as co-chair of its 360 Media and Marketing Council. She is a graduate of Hunter College, where she earned a degree in mathematics, and the University at Albany, where she earned a doctorate in Information Science.

About Nielsen Catalina Solutions

Nielsen Catalina Solutions is committed to helping consumer packaged goods (CPG) marketers and media companies measure and improve advertising performance by precisely linking what consumers watch and what they buy.

Nielsen and Catalina established Nielsen Catalina Solutions as a joint venture enabling the advertising industry to match the right audience with the right media and measure the resulting sales impact with marketing performance analytics.  The joint venture integrates data from Nielsen’s industry-leading media and household purchase panels and Catalina’s shopper data warehouse incorporating a subset of over 60 million households of select retailers. This single-source view provides visibility into how TV, online, mobile and print advertising influence purchase behavior.  Nielsen Catalina Solutions is headquartered in Cincinnati, Ohio, USA. Visit www.ncsolutions.com to learn more.

Nielsen Catalina Solutions and 4INFO Form Alliance to Launch Mobile Advertising Measurement Services

SAN MATEO, CA – May 3, 2011 – Consumer packaged goods (CPG) manufacturers continue to invest their marketing dollars in the nearly $800 million a year U.S. mobile advertising market but have never been able to precisely track the direct retail sales effect on their brand after running a mobile ad. In response to this need,Nielsen Catalina Solutions and 4INFO Inc. have formed a strategic alliance that will provide CPG brands with a first-in-class, single-source solution to help them more accurately measure the sales impact of mobile advertising.

This new joint offering directly links purchase data from 60 million shopper households tracked by Nielsen Catalina Solutions, with mobile viewing data from 70 million unique users tracked by 4INFO’s AdHaven platform. The data is matched using a third-party agent, aggregated and de-identified. This enables CPG brands to understand how well mobile ad campaigns are driving actual consumer buying behavior across a nationwide cross-section of participating retailers, while respecting the privacy of individuals.

“Advertisers are demanding more accountability today, particularly as mobile becomes an increasingly integral part of their marketing mix,” said Mike Nazzaro, CEO of Nielsen Catalina Solutions. “Building on our vast expertise in online analytics and television measurement, as well as leveraging Nielsen’s leadership position in measuring ad effectiveness across platforms, this new mobile offering will measure actual changes in a CPG brand’s sales volume based on exposure to the brand’s ad on 4INFO’s mobile advertising network.”

For example, a CPG brand that reaches 20 million unique users with an ad on 4INFO’s mobile network, will be able to determine after eight weeks the sales impact directly attributable to that advertising.

“This is a groundbreaking development for the CPG industry,” added Nazzaro.

“The strategic alliance with Nielsen Catalina Solutions further strengthens 4INFO’s position in the mobile marketplace,” said Zaw Thet, CEO of 4INFO. “The analytics are used to build smarter ad serving capabilities and improve the consumer experience, while leveraging mobile as an advertising medium in a manner that respects customer privacy.”

Although well known for SMS advertising services, 4INFO’s AdHaven targeting services go far beyond SMS to provide smarter mobile display, in-app and rich media ad serving.

About 4INFO

4INFO is a mobile advertising company that delivers the highest mobile ROI per interaction for the world’s top publishers, application developers, agencies, and brands. AdHaven™ is the company’s flagship mobile advertising platform that serves a wide range of ad units across all mobile channels, including mobile web¸ apps, video, and SMS. Publishers and app developers use AdHaven to sell and manage ads or optimize revenue using 3rd party ad networks, including 4INFO’s Audience Network. AdHaven brings the first real audience targeting to the mobile ecosystem with superior analytics and proprietary data partnerships. 4INFO also offers a SMS publishing platform and related consumer services. 4INFO investment partners include US Venture Partners, Draper Fisher Jurveston, NBC Universal’s Peacock Equity Fund, Mezzanine Capital Partners, and Gannett Company, Inc. 4INFO is headquartered in San Mateo, CA with offices in New York, NY. Learn more at:http://www.4info.com.

Nielsen Catalina Solutions Announces Results of Game-Changing Study that Identifies the Best Viewers to Increase Brand Sales

CINCINNATI (June 16, 2011) – New research conducted by Nielsen Catalina Solutions for CBS Corp. shows that consumer packaged goods (CPG) marketers can increase sales with television advertising by identifying and delivering consumers based on the products they purchase at retail. These new insights build and expand on the use of demographics to provide CPG advertisers with a higher return on investment and a level of accountability not possible in the past.

A joint venture of Nielsen and Catalina, Nielsen Catalina Solutions helps CPG marketers and media companies measure and improve advertising performance with single-source analytics on all three screens – television, online and mobile.

CBS joins several other major organizations, including a number of CPG companies that have entered into agreements or strategic alliances with Nielsen Catalina Solutions.

Television Advertising ROI by Consumer Group

For CBS, Nielsen Catalina Solutions examined sales lifts generated by television campaigns across 18 different CPG categories to validate the hypothesis that using single-source data to link television viewing with purchaser data provides new insights that could be incorporated into the media planning and buying process.

The categories included snacks, prepared dinners, dairy, condiments, soft drinks and frozen items. The campaigns’ sales impacts were analyzed through two different lenses: the demographic group of women aged 18 to 49, and behaviorally defined heavy-category consumers.

The Nielsen Catalina Solutions research demonstrates that improving campaign delivery to top category buyers – such as heavy detergent purchasers – can deliver 2.5 times more ROI leverage, or sales lift, than improving the delivery to a specific demographic, such as women aged 18 to 49.

The outcome will be a positive for the networks which strive to achieve sales accountability for the media purchases made by their advertising clients in large part by having the ability to measure the return on investment among specific consumer groups. “Buyergraphics” leverage buyer segments based on purchase behavior just as demographics use age, gender and income to define an audience. Buyergraphics build on demographics rather than replace them, sometimes including a demographic as an element of the definition.

“CBS is pleased to work with Nielsen Catalina Solutions to offer clients a new way to grow their return on investment by factoring in brand purchasers as opposed to just looking at age/sex-defined demographics,” said David Poltrack, Chief Research Officer, CBS Corp., and President, CBS Vision. “The results point to an advancement that establishes brand purchaser segments as a new, valuable, additional resource for measuring and improving television advertising effectiveness.”

“This work helps our clients gain new insights to drive advertising performance and accountability,” said Mike Nazzaro, CEO of Nielsen Catalina Solutions. “For television planning and buying, leveraging shopper data, ‘buyergraphics’ enhance and complement demographics to optimize total results.”

This new single-source capability allows CPG marketers to identify the most valuable customers, more precisely select media that reaches them, and measure the ROI at a very granular level. The CBS deal follows a series of milestones by Nielsen Catalina Solutions in its first year, including:

  • Signed alliances with a national cross-section of retailers to secure 60 million frequent shopper households and set-top box data.
  • Engaged with several large CPG firms on projects to define their highest potential customers and the ideal plan for reaching them.
  • Expanded the media footprint by entering into a strategic alliance with a leading mobile advertising company with 70 million subscribers and extended online offerings by integrating the shopper data with several key Internet portals, ad exchanges and online networks.

“Nielsen Catalina Solutions is creating the gold standard for precisely measuring advertising performance and providing guidance for improving that performance. We are uniquely positioned to set this new standard because our data assets link to Nielsen’s TV panel, and we have the ‘scale’ to be actionable, across all three screens,” Nazzaro said.

“Our single-source solutions will provide tremendous value for CPG marketers as well as media companies, online networks and mobile advertising companies,” he said. “CBS has been an innovator and leader in driving accountability and the effectiveness of television advertising.  Our work together will lead us to new frontiers in consumer marketing.”

About Nielsen Catalina Solutions

Nielsen Catalina Solutions is committed to helping consumer packaged goods (CPG) marketers and media companies measure and improve advertising performance by precisely linking what consumers watch and what they buy.

Nielsen and Catalina established Nielsen Catalina Solutions as a joint venture enabling the advertising industry to match the right audience with the right media and measure the resulting sales impact with marketing performance analytics. The joint venture integrates data from Nielsen’s industry-leading media and household purchase panels and 60 million shopper households from participating retailers, a subset of the 90 million households in Catalina’s shopper data warehouse. This single-source view provides visibility into how TV, online, mobile and print advertising influence purchase behavior.  Nielsen Catalina Solutions is headquartered in Cincinnati, Ohio, USA.

About CBS Corporation

CBS Corporation is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW – a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime Networks, Smithsonian Networks and CBS College Sports Network), local television (CBS Television Stations), television production and syndication (CBS Television Studios, CBS Studios International and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), motion pictures (CBS Films) and sustainable media (EcoMedia). For more information, log on to www.cbscorporation.com.

The Nielsen Company and Catalina Marketing Announce Joint Venture to Create Next-Generation Precision Media Solutions for Advertisers and Media Companies

NEW YORK, N.Y., and ST. PETERSBURG, FL. – December 14, 2009 – The Nielsen Company, the world’s largest provider of media and consumer information and analytics, and Catalina Marketing Corporation, the global leader in consumer-driven print communications, today announced they have formed Nielsen Catalina Ventures to create the next generation of precision media solutions and return on investment (ROI) measurement tools to allow consumer packaged goods (CPG) and media companies to more effectively link the marketing exposures consumers see with what products they actually buy.

The 50-50% joint venture will integrate information from Nielsen’s industry-leading TV, Internet and household purchase panels, with purchase data from more than 50 million shoppers from a cross-section of retailers in Catalina Marketing’s network.

By directly and anonymously linking consumers’ television and online usage with in-store purchase behavior, Nielsen Catalina Ventures will enable CPG marketers and media companies to understand how well media campaigns are driving actual consumer buying behavior. This unprecedented level of insight will help marketers shape their marketing and media campaigns for a greater return on investment.  The JV will build on the success of Nielsen’s leading Internet ad effectiveness business – and create the industry’s first TV ROI measurement service using data from Nielsen’s National People Meter panel.

“As consumers become more sophisticated and media platforms continue to fragment, advertisers must be able to build more precise and measurable media plans,” said David Calhoun, Chairman and Chief Executive Officer, The Nielsen Company. “The only way to get there is with faster, deeper information. Nielsen and Catalina’s combined capabilities provide comprehensive, scalable solutions for clients to better shape their marketing investments and measure their campaign ROI with far greater precision, speed and agility. We are pleased to partner with Catalina Marketing in this first step toward a holistic measure of ROI that will redefine accountability in the CPG space.”

“Understanding and adapting communications to more accurately reach a brand’s most relevant customers takes a level of granular analysis that doesn’t exist today,” said Dick Buell, Catalina Marketing’s Chairman and Chief Executive Officer. “This new company offers a depth of insight that allows for more intelligent marketing campaign development, management and measurement. We look forward to the advancements promised by our partnership with Nielsen, and the blending of each organization’s expertise.”

“The ability to understand how advertising influences how consumers shop and what brands they buy continues to be an important question for our company. We look forward to working with The Nielsen Company and Catalina Marketing in this innovative new venture,” said John P. Bilbrey, President, Hershey North America.

“Now more than ever we need new approaches to link Nielsen’s benchmark view of what consumers watch on television with how they spend their time online, and then understand how that attention to advertising translates into real shopping motivations,” said Laura Klauberg, Vice President, Global Media, Unilever.  “This collaboration is another important step forward in bringing these insights directly to marketing and media executives across our industry.”

Nielsen Catalina Ventures will launch its first precision media solutions in the first half of 2010. Nielsen’s existing television and online precision media businesses, which currently use Nielsen’s Homescan purchase panel to match media consumption with purchase behavior, will be integrated with Catalina Marketing’s shopper data. This will allow analyses for many more brand campaigns than is currently possible. And for the first time ever, the television offering will be based on data from Nielsen’s National People Meter panel, the industry currency, to create solutions for measuring the sales impact of TV advertising campaigns.

“The joint venture’s mission is to provide solutions that integrate all major media. This will empower marketers and their agencies to better plan, manage and execute more accurate and effective media buys based on consumer behavior,” said Mike Nazzaro, Chief Executive Officer, Nielsen Catalina Ventures.  “We believe that marketers who use this approach will realize a significant improvement in marketing effectiveness and efficiency relative to current performance.”

The joint venture will be a separate legal entity based in Cincinnati, Ohio, with both Nielsen and Catalina Marketing contributing data, talent and other resources. Nazzaro, who was selected by Nielsen and Catalina Marketing to run the JV, is a former Nielsen executive, P&G executive and entrepreneur.