Frozen Food

Nielsen Catalina Solutions | About Us

Collective effectively increased brand awareness by generating $1.6MM in incremental sales, yielding $6.76 for every media dollar invested.

Campaign Detail

The advertiser’s primary goal was to raise brand awareness of its product line through offerings and newsletter subscriptions.

  • 40.2MM Impressions delivered
  • 5.4MM Households reached
  • 4% Lift in sales

1. Isolate Strategic Purchase- Based Target in NCS Database

2. Execute Test Design and Treatment

A marketing stimulus (Magazine Ad, Digital Ad, etc.) is applied to a group of consumers

3. Identify Exposed and Unexposed Households and One-to-One Match

4. Measure and Interpret Sales Impact by Focusing on Purchasing Patterns

Beer

Nielsen Catalina Solutions | About Us

Catalina BuyerVision Mobile targeting and measurement recognized $775K in incremental sales over a seven week campaign.

Campaign Details

Major beer manufacturer ran this campaign with the goals of increasing sales among light beer buyers, as well as driving trial and repeat of new buyers.

  • 21MM impressions delivered
  • 5.1MM households reached

1. Isolate Strategic Purchase- Based Target in NCS Database

2. Test Design and Treatment Execution

A marketing stimulus (Magazine Ad, Digital Ad, etc.) is applied to a group of consumers

3. Identification of Exposed and Unexposed Households and One-to-One Match

4. Measure and Interpret Sales Impact by Focusing on Purchasing Patterns

Coffee

Nielsen Catalina Solutions | About Us

Specific Media realizes a $3.19 return for every dollar spent on advertising.

Campaign Detail

Specific Media ran this snapshot campaign for a major coffee manufacturer whose goal was to drive sales among current category buyers.

  • 47.3MM impressions delivered
  • 2.7MM households reached
  • Snapshot Analysis included Return on Ad Spend and a read on Sales Lift including key drivers

1. Isolate Strategic Purchase-Based Target in NCS Database

All-outlet representative

2. Test Design and Treatment Execution

A marketing stimulus (Magazine Ad, Digital Ad, etc.) is applied to a group of consumers

3. Identifi cation of Exposed and Unexposed Households and One-to-One Match

4. Measure and Interpret Sales Impact by Focusing on Purchasing Patterns

In-Flight Optimization

Nielsen Catalina Solutions | About Us

NCS’ In-Flight Optimization and measurement capabilities were utilized to maximize the
effectiveness of each campaign tactic, helping to drive a $3.12 return for every ad dollar spent on a recent snack food campaign.

Campaign Details

A major snack brand aimed to target recipe views, increase purchase intent, and drive incremental offline sales among targeted consumers.

  • 123.1MM impressions delivered
  • 8.3MM HHs reached
  • 5% lift in sales

1. % of Impressions Delivered

Baseline Media Plan: At the campaign start, NCS helps initiate 5 media plan line items in equal parts.

2. Incremental Conversions Index Delivered

What NCS Tells You: The first set of results are delivered, indicating the ability of each tactic to drive an incremental brand conversion.

3. How Impressions were Reallocated

How NCS Helps You Act On It: Based on the first set of results, the campaign manager identifies audience 4 as the top performance and audience 1 as the bottom performance, and shifts 5% of impressions from audience 1 to audience 4.

Xbox

Nielsen Catalina Solutions | About Us

Microsoft’s Xbox proves to be an effective advertising medium, bringing in $53.09 for every 1000 impressions served.

Campaign Detail

The advertiser’s primary goal in this campaign was to compare how Xbox inventory performed while targeting current purchasers.

  • Xbox: 5.0MM impressions delivered, 1.0MM households reached
  • Audience A: 19.8MM impressions delivered, .8MM households reached
  • Audience B: 20.2MM impressions delivered, 2.1MM households reached
  • Audience C: 20.0MM impressions delivered, .9MM households reached

1. Isolate Strategic Purchase- Based Target in NCS Database

All-outlet representative

2. Test Design and Treatment Execution

A marketing stimulus (Magazine Ad, Digital Ad, etc.) is applied to a group of consumers

3. Identification of Exposed and Unexposed Households and One-to-One Match

4. Measure and Interpret Sales Impact by Focusing on Purchasing Patterns

Radio

Nielsen Catalina Solutions | About Us

A 45-market radio campaign delivers a 57% increase in share.

Campaign Detail

The CPG brand invested 2.2 million dollars with a major media entity
for its campaign. Nielsen Catalina measured components of the
multimedia campaign.

The brand’s campaign was inclusive of the following marketing pieces:

  • 16 weeks of the summer from May to September
  • Measured 45 radio markets
  • Digital Advertising and Contesting Focus on Brand Priority 19 markets
  • National Digital Music Provider Custom Station and Digital Platform
  • On-air, Online, Social, PR, Streaming, Event, Experiential
  • Press Announcements from Major Music Events
  • Event Production
  • Key Region Localization & Toolkits

Our Methodology

NCS is capable of measuring radio, TV and internet broadcast, retail video and audio broadcast via Nielsen’s Personal People Meter (PPM).

How the PPM works:

PPM encoding solution identifies broadcast and online audio content

The meter, worn all day, stores all encoded audio content captured by the meter

Data collected by the meter are sent to Nielsen Audio

All matches are performed in a privacy compliant, non-personally identified manner.

Snacks

Nielsen Catalina Solutions | About Us

Leading snack advertiser evaluates efficiencies across publishers leveraging incremental retail sales driven by a digital display campaign.

Campaign Details

NCS and Snacks Advertiser collaborated to design a Digital Sales Effect Study to measure the incremental retail sales and return on ad spend each publisher drove as a result of the campaign.

  • Delivery: 210MM Campaign Impressions across 5 publishers
  • Reach: 15MM Households

1. NCS and Snacks Advertiser collaborated to design a Digital Sales Effect Study to measure the incremental retail sales and return on ad spend each publisher drove as a result of the campaign.

All-outlet representative

2. Test Design and Treatment Execution

A marketing stimulus (Magazine Ad, Digital Ad, etc.) is applied to a group of consumers

3. Identification of Exposed and Unexposed Households and One-to-One Match

4. Measure and Interpret Sales Impact by Focusing on Purchasing Patterns

Confection

Nielsen Catalina Solutions | About Us

Nielsen Catalina Solutions enables TV advertising optimization by identifying TV networks and programs that outperform on targeted buyer reach and GRP delivery.

Campaign Details

Using AdVantics On Demand™ media optimizing software, Nielsen Catalina Solutions collaborated with Confection client and their agency to understand GRP goals of TV advertising and reallocate media to target audiences who are current brand buyers. Buyergraphic target focused on consumers who purchased the client brands at least once in the prior 52 weeks.

1. Actual Sales

2. Actual Customers

3. Buyer Rating Points (BRPs)

4. Increases TV Driven Sales

Allergy Remedies

Nielsen Catalina Solutions | About Us

Yahoo’s NCS targeting and measurement solutions generated nearly $3MM in incremental advertised brand sales, which yielded $5 for every media dollar invested, while meeting client’s campaign objective of gaining market share.

Campaign Details

A major Allergy remedy manufacturer, relatively new to the OTC environment, aimed to increase offline sales by targeting heavy buyers of allergy remedies who mainly purchase 2 main competitors’ products.

  • 69.8MM impressions delivered
  • 13.4MM households reached
  • 3% lift in sales

1. Isolate Strategic Purchase- Based Target in NCS Database

All-outlet representative

2. Test Design and Treatment Execution

A marketing stimulus (Magazine Ad, Digital Ad, etc.) is applied to a group of consumers

3. Identification of Exposed and Unexposed Households and One-to-One Match

4. Measure and Interpret Sales Impact by Focusing on Purchasing Patterns

OTC

NCS proves the effectiveness of a buyer-targeted TV campaign by demonstrating a 38% increase in incremental sales lift among households exposed to the advertising campaign.

Campaign Detail

Client and NCS collaborated to measure the incremental sales results of a buyer-targeted campaign. A decomposition of the targets was included to understand which buyer targets provided the best response to inform future media buys.

  • Delivery: 1,300 GRPs
  • Reach: 82.3% of US Households

1. Isolate Strategic Purchase- Based Target in NCS Database

All-outlet representative

2. Test Design and Treatment Execution

A marketing stimulus (Magazine Ad, Digital Ad, etc.) is applied to a group of consumers

3. Identification of Exposed and Unexposed Households and One-to-One Match

4. Measure and Interpret Sales Impact by Focusing on Purchasing Patterns