Single-Serve Coffee Brand Leverages NCS Data to realize a 23% Lift in Offline Sales

A leading coffee brand harnessed the precision marketing power of Nielsen Catalina Solutions (NCS) purchase based targeting to realize a very impressive 23% sales lift driven by a recent campaign for their new single-serve K-cup brand.

The mobile campaign strategically targeted previous buyers of the single-serve coffee category, ensuring that impressions were served to a highly receptive audience.  This purchase-based segmentation strategy yielded a whopping $8.45 Return on Ad Spend (ROAS) for the brand.

To see more details of this campaign, you may read the entire case study. For more information on how NCS purchase based targeting and measurement can inform your next campaign, please contact us.