Baby Formula

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Catalina BuyerVision Mobile targeting and measurement recognized a $4.74 return for every ad dollar spent.

Campaign Detail

A major baby formula brand’s objective was to drive offline sales and increase current and lapsed buyer purchasing behaviors.

  • August 12, 2013 – October 20, 2013 (10 weeks)
  • 9.3MM impressions delivered

Download the full case study here.