Yahoo’s NCS targeting and measurement solutions generated nearly $3MM in incremental advertised brand sales, which yielded $5 for every media dollar invested, while meeting client’s campaign objective of gaining market share.
A major Allergy remedy manufacturer, relatively new to the OTC environment, aimed to increase offline sales by targeting heavy buyers of allergy remedies who mainly purchase 2 main competitors’ products.
- 69.8MM impressions delivered
- 13.4MM households reached
- 3% lift in sales