Allergy Remedies

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Yahoo’s NCS targeting and measurement solutions generated nearly $3MM in incremental advertised brand sales, which yielded $5 for every media dollar invested, while meeting client’s campaign objective of gaining market share.

Campaign Details

A major Allergy remedy manufacturer, relatively new to the OTC environment, aimed to increase offline sales by targeting heavy buyers of allergy remedies who mainly purchase 2 main competitors’ products.

  • 69.8MM impressions delivered
  • 13.4MM households reached
  • 3% lift in sales

Download the full case study here.