Carl Spaulding, NCS’ Executive Vice President of Client Consulting, will be among the industry executives on hand to answer questions in an upcoming webinar co- presented by the Cambridge Group and The Nielsen Company. The presentation takes place next Tuesday, March 18th at noon and will be focused on mass and precision marketing. It is free to register.
More event information from the Cambridge Group:
Join us to learn about two very different, but equally powerful case studies. One fast-growing media company is helping its advertisers find their potential Super Consumers via mass marketing, and an upward-bound consumer durables company built a proprietary, predictive modeling process based on Super Consumers to generate more, better leads. Learn from these two companies how to find your own Super Consumers and use them as a beacon in your fundamental business processes to produce game-changing outcomes.