EVP, PRODUCT & STRATEGY

Carl is Executive Vice President of Product and Strategy at Nielsen Catalina Solutions, with a 30-year track record in leading media analytics and solutions development. Prior to his role with Nielsen Catalina Solutions, Carl worked as Senior Vice President of Product Leadership at Nielsen Solutions Group. Earlier, he served as Executive Vice President, Worldwide Director of Operations and CIO of Interactive Market Systems; Senior Vice President and Director of Technology for Spectra; and co-founder of MediaPlan Inc., which was acquired by the Dutch publisher VNU in 1999. MediaPlan created Manas, the world’s first PC-based media planning flowchart software tool, which has evolved into Brandfx and RollUp, supported by Nielsen to this day.

Carl holds a BA in mathematics from the University of California, Berkeley, and an MBA from Kellogg School of Management at Northwestern University. He has served as a member of the Board of Directors of MASB (Marketing Accountability Standards Board) since 2008.