NCS is a joint venture between Nielsen and Catalina Marketing, helping advertisers and their agencies optimize return on advertising spend (ROAS). We integrate the largest, most representative in-store purchase dataset in the CPG industry from Catalina, connecting it with Nielsen’s gold-standard TV currency, as well as audience data for digital, mobile, print and radio. 

With this unified source of data (known as single source), we can identify the most responsive consumers, reach them with advertising wherever they are and measure the sales impact across platforms. Our superior data, methodologies and industry expertise result in improvements that drive in-store sales and continuous media optimization.

Only NCS provides this purchase-centric approach consistently across all media platforms, in a consultative relationship that thrives on transparency.

Executive Team

Matt O'Grady

CHIEF EXECUTIVE OFFICER

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Leslie Wood

CHIEF RESEARCH OFFICER

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ANDREW FEIGENSON

CHIEF REVENUE OFFICER

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CARL SPAULDING

EVP, PRODUCT & STRATEGY

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